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商品編號： 9-713-420 出版日期： 2012/08/20 作者姓名： Yoffie, David B.;Kind, Liz 商品類別： Other 商品規格： 20p 再版日期： 2015/10/28 地域： California 產業： Telecom;Consumer services 個案年度： 2012 -
商品敘述：
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world''s largest professional network on the Internet with $522.2 million in revenue in 2011 and more than 150 million members in over 200 countries. Unlike other major social networking sites, LinkedIn focused exclusively on fostering connections within the professional market. As LinkedIn''s CEO thought about the future, he recognized the challenges in continuing to massively scale the company. At the same time, he focused on how LinkedIn could continue to use its vast amount of data to provide additional products and services for its members and customers.
涵蓋領域：
Branding;Angel financing;Cross-functional management;Disruptive innovation;Strategy execution;Business growth;Internet;Professional networks;Service management;Social media;Corporate social responsibility;Big data
相關資料：
Case Teaching Note, (5-714-509), 7p, by David B. Yoffie
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